River Hair is delighted to announce that we now stock Authentic Beauty Concept products at our salon.
Authentic Beauty Concept was inspired by hairdressers, artisans and people who share the same values. Something authentic, natural, simple and made with carefully selected ingredients.  Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.

Authentic Beauty Concept @ River Hair

Thoughtful hair care products are a combination of cutting-edge science, carefully chosen ingredients and a journey of constant discovery.  

From almost the dawn of time, man has been in pursuit of healthy hair. Cultures around the world have long used plant power to achieve glossy tresses, applying everything from nut and seed oils to fruit pulp and crushed herbs to their locks. With time, as our understanding of science and technology improved, we have found increasingly sophisticated methods to harness that power. Likewise, ingredients have evolved from rudimentary combinations to specialised formulas.

​Authentic Beauty Concept products are formulated with a special combination of purified natural extracts. For example, the Hydrate product range for dry hair contains mango fruit extract and basil leaf extract. Mango is known to be rich in anti-oxidants, vitamins and minerals, basil is known to have anti-inflammatory properties. Read on to discover how these ingredients have been specially extracted, purified and preserved thanks to advanced science. ​

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For authentic beauty in any moment a new multitasking Enhancing Water and Hand & Hair Light Cream has been carefully crafted to further enhance our authentic beauty world. Mist the Enhancing Water over the hair or face whenever you need a refresh – or to dampen down the hair for a quick restyle with added shine. Whether it's run through the lengths of your hair, or massaged into the skin for a wonderfully calming hand massage, our Hand & Hair Light Cream provides hairdresser-proven beautiful touchable results.​

Authentic Beauty Concepts' co-created texture styling trio is now complete with the newest editions Nude Powder Spray for instant lived-in volume and grip & Airy Texture Spray to create textured hair with laid-back, pliable volume.
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We spend time and effort curating their skincare regimes when it comes to our face and body. So why stop once we get to the scalp despite the fact it’s an extension of the rest of our skin? 

Authentic Beauty Concepts' new Hydrating Jelly Mask has a refreshingly lightweight texture, but still delivers a dose of moisture to scalp and hair thanks to a blend of Spirulina and Aloe Vera. Enjoy a mindful moment as you turn your hair wash process into a mini spa ritual.
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Authentic Beauty Concept include sustainable elements in their products; a belief which meant not taking the easy, established route but rather developing products with true integrity.  It’s not just about what’s on the inside. The company is also focused on ensuring the packaging and materials for Authentic Beauty Concept are as sustainable as possible without compromising on a premium appearance. 
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